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McDonald’s

mcdonalds case
McDonald’s represents one of the most complete “cases”. Projects involved communities and the press within 1 Km of the store, as well as of major efforts inside the work force. INFORM launched in Brazil the company’s traditional character Ronald McDonald and kicked off McDonald’s “Happy McDay”. Also, INFORM was responsible for creation and production of communications materials of all such activities, including store openings and start of franchise units operations in Rio de Janeiro, Porto Alegre, and São Paulo.






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INFORM COMUNICAÇÃO S/S LTDA. Av. 9 de Julho, 5049 – 13º e 14º Andares 01407-200 – São Paulo – SP Fone: +55 11 3079.6133 inform@redeinform.com.br